Reporting

Putting together a comprehensive report isn’t easy when your data is siloed in different apps and tools. In these articles, we’ll share best practices, tips and strategies to help you uncover insights and actionable data to boost your reporting efforts.

The 9 Best Alternatives to Supermetrics

Supermetrics is a great tool for centralizing data, but is it the best one out there? Here are some of the best Supermetrics alternatives for teams of all sizes.

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Performance Max Campaigns: Are They Right for Your Business?

Performance Max campaigns let you use all your Google Ads resources on a single campaign. Here’s how that works.

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A Cookie-Less Future: What Does It Mean for You?

Cookies are on the way out. So how is that going to affect your marketing activities? Here’s everything you need to know.

Maximize ROI: Essential Facebook Advertising Strategies to Deploy in 2024

From ad formats to copywriting, audience analysis and tactics, here’s your guide to essential Facebook advertising strategies in 2024

How to Link Live Google Ads Data with Google Sheets Automatically

Here’s a quick step-by-step guide to sending Google Ads data into a spreadsheet automatically with Unito’s real-time 2-way integration.

How to Automatically Export and Sync Facebook Ads Data to a Marketing Report in Google Sheets

Here’s how to quickly export and sync Facebook Ads Manager data to Google Sheets with live updates for simplified marketing reporting.

How to Use Google Analytics 4 Exploration Reports: A Guide

Exploration reports can help you draw deeper insights from your marketing data via Google Analytics 4. Here’s how to set up your own report.

How to Set Up a Simple GA4 to Google Sheets Integration Quickly

Here’s how to quickly and easily set up an automated integration that populates any spreadsheet with GA4 data in real-time without CSV files.

Marketing Reporting: KPIs, Tools and Templates To Consider in 2024

If you’re thinking about automating or integrating your marketing reports, make sure you have a workflow you’re happy with first. Here’s a guide to get you started with digital marketing reporting.

Facebook Custom Audiences in 2024: Detailed Guide on Creation and Optimization

Here’s everything you need to know about creating and optimizing custom audiences in Facebook for your marketing reporting needs in 2024.

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How to Leverage Facebook Insight Reports for Better Customer Engagement

Facebook Insights is full of data you can use to gauge the effectiveness of your marketing campaigns. Here’s how you can use that data to build detailed reports for your team.