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Latest articles
The 9 Best Alternatives to Supermetrics
Supermetrics is a great tool for centralizing data, but is it the best one out there? Here are some of the best Supermetrics alternatives for teams of all sizes.
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Performance Max campaigns let you use all your Google Ads resources on a single campaign. Here’s how that works.
A Cookie-Less Future: What Does It Mean for You?
Cookies are on the way out. So how is that going to affect your marketing activities? Here’s everything you need to know.
Maximize ROI: Essential Facebook Advertising Strategies to Deploy in 2024
From ad formats to copywriting, audience analysis and tactics, here’s your guide to essential Facebook advertising strategies in 2024
How to Link Live Google Ads Data with Google Sheets Automatically
Here’s a quick step-by-step guide to sending Google Ads data into a spreadsheet automatically with Unito’s real-time 2-way integration.
How to Automatically Export and Sync Facebook Ads Data to a Marketing Report in Google Sheets
Here’s how to quickly export and sync Facebook Ads Manager data to Google Sheets with live updates for simplified marketing reporting.
How to Use Google Analytics 4 Exploration Reports: A Guide
Exploration reports can help you draw deeper insights from your marketing data via Google Analytics 4. Here’s how to set up your own report.
How to Set Up a Simple GA4 to Google Sheets Integration Quickly
Here’s how to quickly and easily set up an automated integration that populates any spreadsheet with GA4 data in real-time without CSV files.
Marketing Reporting: KPIs, Tools and Templates To Consider in 2024
If you’re thinking about automating or integrating your marketing reports, make sure you have a workflow you’re happy with first. Here’s a guide to get you started with digital marketing reporting.
Facebook Custom Audiences in 2024: Detailed Guide on Creation and Optimization
Here’s everything you need to know about creating and optimizing custom audiences in Facebook for your marketing reporting needs in 2024.
How to Leverage Facebook Insight Reports for Better Customer Engagement
Facebook Insights is full of data you can use to gauge the effectiveness of your marketing campaigns. Here’s how you can use that data to build detailed reports for your team.