A major video game studio’s operations team runs a diverse portfolio of approximately 15 games and projects on an ongoing basis, each with their own set of tools. This became a challenge for growth managers who needed to track projects across teams without requiring individual contributors to change their preferred tools.
Team leads were using Airtable and Asana to track creative briefs, asset creation, delivery, and iterations. Meanwhile, teams were working in Trello, Jira, GitLab, and Google Sheets.
This led to the operations team having to contend with multiple data entry tasks intermittently across different tools to keep up and maintain access to a single source of truth.
The customer’s pain points
- Running massive ongoing projects with teams that each use their own tool stack.
- Growth managers wanted to transition from Asana to Airtable for record keeping. Meanwhile, the analytics team was using Jira and Asana to track projects, manually duplicating work in each tool for visibility.
- Operations teams deal with multiple data entry tasks intermittently across different tools to keep up and maintain access to a single source of truth.
The solution
To solve this problem, the operations team launched a pilot project with Unito to set up 2-way integrations across project tracking tools, impacting the work of 100 team members.
The goal of the experiment was to see whether or not an automated workflow could help them achieve better results and keep teams aligned between tools.
Teams in Trello, Jira, and GitLab had their work synced to overview projects in Asana and databases in Airtable, with Google Sheets used for simplified reporting for stakeholders.
Impact
The initial phase was a success, with the ops team more than capable of quickly pulling all the relevant information from teams into their preferred tracking tools, without any manual data entry.
After a successful test pilot, the Growth team was also able to track creative briefs, asset creation, delivery, and iterations against a timeline, ensuring that everyone had access to the right information at the right time.
If the customer’s Unito workflows were applied at scale, it would end up saving teams approximately 104 hours per week in manual tasks and cutting operational costs by $443k per year for a 3.4x ROI. And of course, that’s not to mention the satisfaction felt by team members who get to continue working in their preferred tools with no change to their processes.
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Company details
This customer, a well-known video game developer and publisher, has massive teams working on some of the biggest franchises in the industry. This involves an army of software developers, product managers, marketers, and more to keep things running.
