Featured image illustrating a step-by-step guide on syncing Jira Service Management to Jira Software Cloud through Unito, depicted by the connected Jira logos through circles and dotted lines.

How to Escalate Tickets from Jira Service Management to Jira Cloud Automatically with a Two-Way Sync for Issues

Published in Use cases on , last updated .

These step-by-step instructions will show you how to automatically escalate tickets from Jira Service Management to an escalation queue in Jira with Unito’s two-way sync for issues. It can save valuable time by eliminating manual input for software development teams, engineers, product managers, project management, and anyone else who uses Jira. Every detail of your issues will stay in sync automatically so users on both sides can access the same real-time information without switching tools.

This Jira Software Cloud to Jira Service Management integration guide has two goals:

  • Create new issues in Jira Cloud based on tickets in Jira Service Management that have been flagged for escalation.
  • Maintain a live ticketing sync between our escalated issues in both tools so that teams can stay up-to-date in real-time.

Here is what our completed ticketing escalation queue looks like with issues synced between Jira Cloud and Jira Service Management:

Jira + Jira Service Management Synced Open Tickets Unito two-way sync
Our issues in Jira Service Management ready to sync with Unito.
Jira + Jira Service Management Synced Jira Software Interface Unito two-way sync
The same Jira issues as above now synced to the escalation queue with Unito.

Why build a ticket escalation queue with Unito?

This integration can align customer support and development teams, share issue status, due dates, descriptions, and other fields between Jira instances for better collaboration. Unito will help you filter Jira issues by label, type, assignee, commenter, reporter, etc. There are as many use cases for this flow as there are Jira users, since each organization’s workflow is unique to their needs. In this demo, we’ll show you how to integrate Jira and JSM to set up an issue escalation queue, but feel free to adapt this guide to your own needs.

Before we sync issues between Jira Software and Jira Service Management:

There are a few steps involved before we can set up a two-way sync with Unito, but we promise it’s worthwhile. The benefit of eliminating manual tasks for your team indefinitely far outweighs the time it takes to set up your automation rules now. So let’s dive in.

Configure Jira for Unito access

  • The Jira account connected to Unito must have administrator access with global permissions.
  • Create a label with the name “escalate” or something similar in Jira Service Management. Unito can use this label (or any you choose) to identify exactly which issues to sync to the escalation queue in Jira.
  • Set your Jira contact email visibility to anyone from your Jira profile page.
  • Then, set up an application link in Jira so that your issues can sync to Trello cards.
Jira profile page to change email contact visibility
Changing your Jira contact email visibility enables Unito to discover your account and sync Jira issues to Trello.

Step 1: Connect Jira Software and Jira Service Management to Unito

  1. Login the Unito App and click + Create Flow.
  2. Next, click Start Here to connect your tools.
  3. Select +Add a tool to this flow in either column, then +Choose account to specify the Jira project you plan on syncing. The order in which you connect your tools doesn’t matter.
  4. Click Confirm.
Step 1: Connect Jira Software and Jira Service Management to Unito
Here, Fanny has successfully connected her Jira Cloud project “Escalation queue” to the Jira Service Management project “ITSM project”.

Note: Since we’re automating the issue escalation process, make sure you select the Jira Cloud project that hosts all the issues you’d like to sync to Jira Service Management. If you have more than one project to sync with JSM, you can duplicate this flow afterwards.

Step 2: Set a flow direction between Jira and JSM

  1. Click on the arrow that points to your Escalation queue project. This will create new issues in Jira for the development team based on certain actions taken in JSM, which we’ll explain in the next step.
  2. Click Confirm.
Set a flow direction between Jira and JSM
Fanny has told Unito to create a one-way flow from her ITSM project to the Escalation Queue in Jira. This one-way flow only determines how new issues are created. Those issues will still be kept in a real-time two-way sync once we launch.

Step 3: Set conditions to specify which Jira issues to sync with Unito

  1. Select Add a new trigger and search the list for the label you created for issue escalation. In our case, we selected the “escalating” label.
  2. Select Confirm.
Set up rules to filter information between Jira issues
Fanny has told Unito here to only create Jira Cloud issues based on JSM issues with the label “escalating”. These issues will then be kept in a two-way sync. Changes in one will appear in the other.

This is a basic set of rules that sends specific issues from Jira Service Management to Jira. When you’re more comfortable building flows, you can create a more advanced set of rules to better suit your needs.

Learn more about building rules here.

Step 4: Select which ticket details to keep in sync between Jira issues

When you open this screen, you can choose to set up your field mappings manually, or have Unito auto map them first. Auto-mapping is great if you like the idea of starting from a template, while manual mapping is better for those who prefer a DIY approach. In either case, we’ll show you the precise set of fields to use for your escalation queue.

If you want Unito to do some of the legwork before you jump in, select Auto map my fields, and you can change them as you see fit. If you prefer a DIY approach, Start mapping manually

Below you’ll see our completed field mappings so that you can try to build something similar. As you can see, all our field mappings are intuitive: comments map to comments, tags to tags, description to description and so on. You can modify these as you see fit and if you’re not sure where to map something, you can always send it to the description footer and re-organize within Jira later.

Select field mappings to keep in sync between Jira issues with Jira Service Management and Unito two-way sync
All of our field mappings are set to a two-way sync except for attachments and link to issue. We need to set these to a one-way sync so that they appear in the description footer of the other tool and don’t overwrite attachments in either issue.

If you see a gear (or cog) icon beside a field, that means you can modify specific values within that field for additional customization. These are all based on your own custom fields, labels, titles etc. If you want to add or modify these custom values, you’ll have to save your progress in Unito, close the app, make the changes in Jira, then re-load the Unito app.

You can learn more about field mappings here.

Click Confirm.

Step 6: Save, close, and launch your Jira to JSM ticketing escalation queue!

And that’s it! Just like that, you’ve built a flow to automate the issue escalation process from Jira Service Management to Jira Cloud.

If you’ve followed the steps above, your flow will now:

  • Create a new Jira issue for your dev team every time the team in JSM labels an issue with “escalation” or a similar tag.
  • Keep those issues in a two-way real-time sync.

Now how do you make sure you can do this across more than just one project?

Duplicate your flow

Unito’s flow duplication feature lets you copy existing flows, keeping your rules, mappings, and many other settings intact. This allows you to sync multiple Jira projects or epics to a master without starting each flow from scratch.

What’s next after you sync Jira and JSM with Unito?